July 2010

Fabric.com Increases Conversion Rates by 50% with Customer Lifecycle Marketing Campaigns
B2C Marketing Insider - July 27, 2010
Fabric.com, the world’s leading online fabric store, has increased conversions and average order size by implementing a highly successful lifecycle email marketing campaign and a shopping cart abandonment program.

4 Ways Gen Y Is Changing the B-to-B Sales Process
Target Marketing - July 21, 2010
Silverpop's Director of Field Marketing and B2B Evangelist Adam Needles weighs in on some of the effects Gen Y is having on the selling process.

Do B2B Marketers Really Know Where Their Emails Are Going?
DM News - July 21, 2010
Do B2B marketers really know where their emails are going? In the latest online issue of DM News, Silverpop’s Director of Deliverability Robert Consoli tackles this question, and dispels common misconceptions about B2B email marketing while sharing best practices on deliverability.

Webinars: Are They Worth It?
BtoB Online - July 19, 2010
Silverpop's Director of Field Marketing and B2B Evangelist Adam Needles definitely thinks webinars are worth it. In this article, he discusses how different kinds of webinars should be used for different stages in the sales cycle.

S&S Worldwide Saves 25% of Abandoned Carts via E-mail
Direct - July 12, 2010
For some online sellers, the number of shopping carts that are abandoned exceeds the number of completed purchases. Yet many Web merchants shy away from sending triggered follow-up e-mails to visitors who left a site with unpurchased items still in their cart. Silverpop client S&S Worldwide’s success with its cart-abandonment e-mail campaign could change their minds.

Who's Who in BtoB
BtoB Magazine - July 12, 2010
Silverpop's CEO Bill Nussey is recognized in BtoB Magazine's annual Who's Who in BtoB Marketing issue. Nussey is recognized for his role in guiding Silverpop's best practices and innovations in email marketing and marketing automation.

June 2010

Silverpop: U.K. Winning 'Inbox Clutter' Battle
BizReport - June 17, 2010
Carefully crafted, relevant and consumer-centric email campaigns are crucial to maximizing ROI and improving overall results in today's crowded inboxes. A recent Silverpop study found that U.K. retailers are particularly savvy at ensuring their email messages rise above the clutter.

Silverpop Finds Retailers Missing Out on Opportunities to Drive Revenue
MarketWatch - June 16, 2010
To uncover the tactics retailers are using to engage customers, Silverpop researchers reviewed the email marketing programs of top retailers in America, Australia and the United Kingdom. The findings reveal interesting similarities and some surprising differences.

Marketing Tested. Sales Approved: Three Tips for Acing the Deal
Marketing Times - June 2010
Silverpop's CEO Bill Nussey offers relevant advice on the subject of aligning sales and marketing teams to achieve optimal results.

May 2010

Retailers Increasingly Using Email Marketing
RetailBiz - May 28, 2010
The number of Australian businesses seeking on-demand marketing solutions continues to grow rapidly in 2010, with email marketing provider Silverpop signing a raft of new clients across a broad range of industries in the last six months.

Take a Tip from your B2B Brethren's Emails
iMediaConnection - May 26, 2010
It's not easy to be a B2B or a B2C marketer these days. Both sides are struggling to grab attention and keep it while also seeking new ways to drive revenue and prove their worth. Silverpop CEO Bill Nussey points out that the two groups have more in common than just these challenges and can learn quite a bit from each other.

B2C Marketing Tactics that Can Drive B2B Revenue
BtoB Magazine - May 24, 2010
Silverpop's Vice President of Marketing Scott Voigt shares details on how B2B marketers can implement a more multichannel and social approach--much like their B2C peers--to generate revenue.

Aussies Doing Well Against U.S. in Retail eDM
Marketing - May 7, 2010
Australian email marketing strategies on par with global standards but are lacking in some areas, indicates a Silverpop white paper that compares Australian email marketing with that in US.

How to Use Behavioral Targeting
iMediaConnection - May 4, 2010
To make your message stand out in an era of engagement marketing, marketers must listen to their customers. Silverpop's Loren McDonald discusses ways to find out what interests and appeals to your subscribers.

April 2010

Marketers Say Identifying Best Time to Send Emails Worth the Effort
Biz Journals - April 28, 2010
A Silverpop survey of B2C and B2B marketers revealed which marketing tactics they think work best, and half said "identifying the best time to send emails" delivered best results.

B2B and B2C Marketers are Facing Common Challenges and Learning from their Differences
mad.co.uk - April 26, 2010
If you’re a B2C marketer and think your B2B counterparts have it easier, you’re wrong. The opposite is also true. Both sides seek new ways to drive revenue and increase ROI, and struggle to make their messages stand out among cluttered inboxes. Loren McDonald, vice president of industry relations at Silverpop, explains more.

How Cuddledown Gets More Comfy with its Best Customers
Internet Retailer - April 22, 2010
Silverpop customer Cuddledown, a multichannel retailer specializing in bed comforters and other home furnishings, is engaging its best customers by sending them more relevant marketing e-mail based on data such as purchasing history.

Secret & Lies: Integrating E-mail Marketing with Social Media
BtoB Online - April 22, 2010
Silverpop's recent poll of more than 1,800 marketers (“Exploring the Differences and Similarities of B2C and B2B Marketing Tactics”) found that while 42% of b-to-c marketers are including links to social networking sites in their e-mail marketing campaigns, only 29% of b-to-b marketers have done similar integration.

Silverpop Marries Best of BtoB & BtoC Marketing with Launch of New Platform
DemandGen Report - April 14, 2010
Said Bill Nussey, Silverpop's CEO: “For some time now, I felt that the solutions supporting BtoC and BtoB marketers should come together into a single, scalable platform that makes the unique tools of each marketing discipline available to all, and our clients have overwhelmingly agreed.” Silverpop recently announced the launch of a new digital marketing platform designed to combine email-marketing tools with its top-ranked marketing automation and lead management applications.

B2B and B2C E-Mail Tactics
eMarketer - April 14, 2010
Business-to-business (B2B) and business-to-consumer (B2C) e-mail marketers have different targets, but the goals they share mean they agree on the effectiveness of several tactics. According to a Silverpop poll, both groups consider identifying the best time to send messages the most effective e-mail marketing tactic.

High-Level Customer Support Helps Businesses Resolve and Resume
1to1 Media - April 13, 2010
Silverpop Vice President of Client Support Clara Hoban tells companies how high-level customer support can help them create a strong brand, enhance reputation, build loyalty, showcase maturity, and create a more personal relationship with its customers.

The New Subtlety of E-mail Marketing
BtoB Online - April 12, 2010
According to Silverpop's Vice President of Industry Relations Loren McDonald, the role of e-mail marketing is being driven by people's behavior and successful B2B marketers are using e-mail as a strategic tool to move people down the sales funnel.

Sant Uses Series of E-mails to Bolster Its Lead Scoring
BtoB Online - April 12, 2010
Silverpop client Brian Vass, vice president of marketing, The Sant Corporation, talks about moving beyond trade shows to warm leads with a lead-scoring system based on a series of e-mails.

Case Study: USA Financial Banks on Lead Management
BtoB Online - April 8, 2010
Rae Thompson, vice president of marketing for USA Financial, talked to BtoB Online about their lead management program before Silverpop and the record results they've achieved since implementing the powerful marketing solution.

Silverpop Launches Next-Generation Digital Marketing Platform
UTalkMarketing.com - April 7, 2010
Silverpop has announced the launch of a new digital marketing platform that combines sophisticated email marketing tools with its top-ranked marketing automation and lead management applications.

Email Service Provider Hoping New Platform Pops
MediaPost - April 7, 2010
Silverpop has debuted a new suite that fits the needs of both B2C and B2B marketers at once.

Silverpop to Launch Enhanced Engage Marketing Tool
BtoB Online - April 2, 2010
Silverpop launches its new Engage 8 platform, which will offer the CRM, marketing automation, lead management and lead nurturing solutions of the B2B product, combined with the e-mail and social tools of the B2C marketing solution.

March 2010

The Three E's of Social Media Marketing
DM News - March 30, 2010
How can companies thrive in a marketplace gone social? Silverpop's Vice President of Marketing Scott Voigt suggests the three E's--engage, enable and evaluate.

The Three E’s of Social Media Marketing
UTalkMarketing.com - March 15, 2010
Online conversations are occurring with more regularity as people increasingly turn to social communities, networks and blogs to voice their opinions—good and bad—about various brands and businesses. How can companies thrive in this marketplace gone social? Silverpop's Scott Voigt suggests you follow the three “E’s”

Silverpop Achieves Record Growth and Adds to Prestigious Client Roster
SmartBrief - March 9, 2010
Silverpop achieved record sales performance in 2009, growing its client list with the addition of prestigious consumer brands and leading B2B companies.

Creative Campaigns from Follett Software
DM News - March 1, 2010
Follett Software Company achieved an 8,000 percent ROI on an email campaign powered by Silverpop.

Going Beyond Traditional Email Metrics to See How your Program Measures Up
mad.co.uk - March 1, 2010
While the best gauge of marketing success is whether an email program meets the company’s business objectives, benchmark data provides an understanding about what works well and what needs to be tweaked. Loren McDonald, vice president of industry relations at Silverpop explains more.

Silverpop and ClickTale Provide Clients with New Insights into Customer Behavior
Internet Retailer - March 1, 2010
Silverpop has partnered with ClickTale, the industry leader in Customer Experience Analytics, to help customers more effectively track consumers’ online behavior and better understand what engages them.

February 2010

Make the Most of Your Transactional E-mails
Direct - February 25, 2010
Transactional e-mails—order confirmations, shipping notifications, billing statements, and the like—are known to have appreciably higher open rates than marketing e-mails. So if you’re not using these messages to bolster your brand’s relationship with the recipient and even to encourage additional sales, you’re truly missing out on a prime opportunity.

Templates, Shared Resources Emerging To Help With Initial Campaign Creation
DemandGen Report - February 23, 2010
Silverpop's B2B Evangelist Adam Needles breaks down two major challenges encountered by new adopters of marketing automation.

Social Tools to Improve Email Marketing
iMedia Connection - February 17, 2010
There are new innovations and proven tactics for better engaging customers and driving revenue. Silverpop CEO Bill Nussey shares five.

Where Was the Love This Valentine’s Day?
Chief Marketer - February 14th, 2010
Silverpop's Loren McDonald comments on this year’s crop of Valentine’s Day’s e-mails.

Better Late Than Never: New Year’s Resolutions for E-mail Marketers
Direct - February 2, 2010
Loren McDonald, vice president of industry relations for Silverpop, joins other industry leaders in offering suggestions as to what marketers should strive to improve in the year ahead.

January 2010

Silverpop: Boosts Marketing ROI
Selling Power - January 28, 2010
According to Selling Power, reputation sets Silverpop apart from other marketing solutions. In this product highlight, Silverpop is featured for its strong performance and consistent praise by marketing automation experts.

UK-Based Travel Company Delivers More E-mail Through Social Networks
Internet Retailer - January 28, 2010
East Coast, a U.K. travel company, recently teamed with the e-mail marketing and marketing automation specialists at Silverpop Systems Inc. to explore more effective uses of e-mail marketing.

Silverpop Recognized in Stevie Awards for Sales and Customer Service
iStockAnalyst - January 28, 2010
Silverpop, the world's only provider of both email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers, was named a Finalist in the "Front-Line Customer Service Team of the Year" category in the fourth annual Stevie Awards for Sales & Customer Service.

Forrester Report Highlights 4 KPI's to Accelerate Lead Management ROI
DemandGen Report - January 26, 2010
Vice President of Forrester Research Laura Ramos discusses the results of her latest Silverpop-commissioned study, "How Managing Leads Pays off in a Stronger, More Qualified Pipeline."

Travel Industry Leans On Email During Recovery
MediaPost - January 21, 2010
Email marketing firm Silverpop said that as the travel and tourism industry looks toward a recovery -- albeit gradual -- its clients are increasingly turning to interactive marketing, including email, to stand out.

Webinars Educate, Drive Brand Awareness
BtoB Online - January 18, 2010
Silverpop's Vice President of Marketing Scott Voigt informs B2B marketers how Webinars can create win-win scenarios by continually supplying their prospects with information that helps reach their own business goals.

Spikes in Sales, Pipeline Activity Point to 2010 Emerging as Breakout Year
DemandGen Report - January 19, 2010
Silverpop's Director of Field Marketing Adam Needles weighs in on B2B marketing in 2010, and predicts that in two or three years the market will see a lot of new features and expansion of the way marketers use these tools to address buyers further up and further down the funnel.

Email Marketers Continue to Invest Despite Continuing Recession
UTalkMarketing.com - January 19, 2010
While recession concerns linger, marketers remain positive about email’s ability to cost-effectively increase customer loyalty and drive revenue.

How Lead Management Pays Off
Marketing Profs - January 13, 2010
B2B marketers who develop consistent lead-management processes––along with careful investments in automation––achieve stronger, more qualified sales pipelines, according to interviews conducted by Forrester Consulting on behalf of Silverpop.

Atkins Launches Sampling Campaign to Grow E-mail Database
DM News - January 5, 2010
Weight management program and food company Atkins Nutritionals has launched a sampling campaign to grow the company's e-mail and direct mail database. The effort is Atkins' first with Silverpop, which is also helping the company change its newsletter's frequency from monthly to weekly.