Do you have what it takes to excel in the "brave new world" of modern B2B marketing?

Silverpop is kicking off a New Year of its popular B2B marketing education series. Join us, together with our partners Acquire B2B, The Annuitas Group, Conselltants, LeadSloth, Left Brain Marketing, MarketingProfs, Raab Associates, SiriusDecisions and others to learn what it takes to excel as a marketer in this "brave new world." As always, this event is free of charge to qualified B2B marketers ... and coming to a city near you.

It’s both a challenging and exciting time to be a B2B marketer. The impetus for B2B marketers to generate leads, drive sales and support customer lifetime value has never been stronger. Yet change is everywhere.

Major forces are provoking evolution in how B2B marketers operate: The Internet has driven increasingly savvy and complex buyers with more power than ever. An explosion of communication channels—most recently, Twitter—has both opened up and complicated how we connect with buyers. The traditional roles of sales and marketing have forever blurred and shifted. And a new era of marketing accountability has emerged, pushing B2B marketers to be more transparent and focused than ever on “closing the loop” to demonstrate bottom-line marketing ROI. 

Meanwhile, significant innovation has brought new tools and capabilities to B2B marketers' arsenals. 

Are you on top of the latest strategies and tactics for lead management, marketing automation and inbound marketing? Are you leveraging dynamic campaigns, lead scoring and social media to improve engagement with buyers? And do you have what it takes to excel in the new B2B marketing environment?

B2B Marketing University is the place to stay on top of the latest in innovative strategies and technologies for marketers.

What Alumni Are Saying

Nearly 600 B2B marketers attended B2B Marketing Universities in September, October and November, 2009 in Atlanta, Boston, Palo Alto and Seattle.  Almost 90 percent of attendees said they would recommend this event to a colleague, and 98 percent of attendees rated the issues covered as "important" or "very important" to them in their roles.

• On post-event surveys:
  • "My compliments for doing a great job of presenting information with little to no hard sell. My area of focus for the past 15 years has been how to optimize ROI from lead management and analysis processes, so I was in heaven! I have attended paid events that did not offer as relevant of content. I walked away with a positive impression of Silverpop as a potential online marketing company"
• On blogs:
  • "So, I got a nice refreshing view on the state of marketing at an event I attended yesterday. The event was called B2B Marketing University--put on by email services and marketing services software provider Silverpop.
  • "Last Thursday I attended B2B Marketing University in Atlanta that was sponsored by Silverpop. It was an interesting concept--invite your target audience to an educational seminar in which there are NO product pitches whatsoever (having it at a top-notch hotel and feeding attendees doesn't hurt either). Genius. Certainly companies and backgrounds were mentioned but it seemed done more so from the standpoint of establishing credentials."
• On Twitter:
  • "@abneedles #B2BUniversity had some great information that we're hoping to implement right away...thanks for the ideas!"
  • ".. #B2BUniversity was awesome! got so much out of it and free! tnx adam"

You ARE planning to join us, aren't you?

B2B Marketing University 2010 Schedule

The following are our current planned cities and dates (subject to change):

• Washington, D.C. - Wednesday, March 3, 2010 - [This event is now closed]
• London, England - Wednesday, March 17, 2010 -[This event is now closed]
• Dallas, TX - Wednesday, June 23, 2010 - [This event is now closed]
• New York, NY - Tuesday, September 14, 2010
• Boston, MA - Tuesday, October 19, 2010
• Palo Alto, CA - Tuesday, November 2, 2010
• Atlanta, GA - Tuesday, November 30, 2010

If the city you plan to attend in is not open for registration, click here to get notified as soon as registration opens.

What Is B2B Marketing University?

B2B Marketing University is a series of free educational events designed to help B2B marketers stay ahead of the curve in this challenging environment. The series will provide serious, world-class marketing education and leading insights around best practices for topics at the top of today's B2B marketers' agendas.  

Examples include:

• Building multichannel demand generation programs
• Developing and leveraging lead-scoring models for lead routing and lead nurturing
• Finding cohesion between inbound/social and outbound/nurturing marketing activities
• Implementing lead-management strategies and systems
• Improving sales/marketing alignment
• Managing marketing accountability and ROI
• Understanding and leveraging “buyer dialogue” context to improve content and campaigns

The events will be delivered as live, half-day sessions in local markets around the United States. Each event will kick off with lunch and a “state of the union” talk on B2B marketing today. This will be followed by three one-hour course modules designed and taught by the marketing experts we've partnered with for this series. And the event will finish with a roundtable discussion (over cocktails) between our experts and attendees.

What Does This Cost?

B2B Marketing University is being offered free of charge for qualified marketers. It’s being underwritten by Silverpop, and we promise 100 percent pure education for serious marketers. Nothing more, nothing less.

How Do I Know the Content Will Be Top-Notch?

We've partnered with leading B2B marketing experts to produce this event series; moreover, we've asked them to just teach, with no product pitches or underlying agenda. You also can expect the same from the Silverpop team. B2B Marketing University is focused on 100 percent pure education for serious marketers.

Our list of partners is growing, but as of this point, we're excited to announce that the spring series will feature principals from:

• Acquire B2B
• The Annuitas Group
• Conselltants
• LeadSloth
• Left Brain Marketing
• MarketingProfs
• Raab Associates
• SiriusDecisions

We'll be announcing additional partners over the next few weeks, so stay tuned.

In the meantime, click here to get notified as soon as registration opens.